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Eight tips for using social media
Category: Social Media
Author: Meghann Theurer
Posted on Wednesday, July 21, 2010
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If you don't use it now, you'll be using it soon. So you might as well use it effectively. Keep these tips in mind when working with social media:
1.Timing is everything. People want the most relevant information and they want it now. Be the first to get that information to your followers and you'll be seen as an industry leader.
2.Be honest. The web is rife with rumors, innuendo and flat-out lies. If you... more
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My top 7
Category: General
Author: Marnie Piehl
Posted on Thursday, July 15, 2010
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The question was recently posed around the shop: What are your top resources for information and inspiration? Mine follow.
1. Ragan.com and several of their great e-newsletters: They ably gather and disseminate the best of all PR, social media, internal and external communications.
2. Google: For when I need to KNOW.
3. Snopes.com: Helpful for unwelcome viral email forwards and general edification.
4. Facebook: To make things... more
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Killing Kin
Category: Social Media
Author: Karen Kallestad
Posted on Thursday, July 01, 2010
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The Microsoft/Apple comparisons are inevitable - Kin is to iPhone as Zune is to iPod. What killed the Microsoft Kin? Maybe it was pricing, maybe it was a poor product, or maybe the market is just saturated. But their marketing didn't help.
Kin was rolled out with an ad campaign featuring "Rosa," a Kin user of course, going around the country meeting the people in her online social network. The ads ranged from dull to... more
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