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My top 7
Category: General
Author: Marnie Piehl
Posted on Thursday, July 15, 2010
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The question was recently posed around the shop: What are your top resources for information and inspiration? Mine follow.
1. Ragan.com and several of their great e-newsletters: They ably gather and disseminate the best of all PR, social media, internal and external communications.
2. Google: For when I need to KNOW.
3. Snopes.com: Helpful for unwelcome viral email forwards and general edification.
4. Facebook: To make things... more
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Discuss (1 Comment )
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He's all new to me (now)
Category: Public Relations
Author: Marnie Piehl
Posted on Wednesday, April 14, 2010
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I don't care about golf. I've never really had any interest in Tiger Woods. I am not invested in him or his brand. Recently, the tabloids told me that he cheated on his wife with a whole slew of women. I still didn't care.
But when I saw the Nike ad in which the late Earl Woods speaks of his thoughts on life, right and wrong, while Tiger looks into the camera, I was moved.... more
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Discuss (2 Comments )
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Talk to Me
Category: Public Relations
Author: Marnie Piehl
Posted on Wednesday, January 13, 2010
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One of the greatest challenges in writing is to maintain a fresh approach. A friend of mine, a yoga teacher, was recently interviewed for local woman's magazine, Inspired Woman, and was bemoaning the fact that she had sounded "too much like herself and not enough like someone from Yoga Journal."
I told her that I couldn't disagree with her more. For an interviewee to speak naturally, and then for the writer... more
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You and yours
Category: Public Relations
Author: Marnie Piehl
Posted on Tuesday, December 22, 2009
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Apparently, I am so deep into the season of giving, that it is affecting my work. I put together a PR plan this week, and as I reviewed it, I discovered that in my first draft I'd forgotten the most important audience: the internal audience. I was so focused on giving (and communicating) to others that I failed to look within. I fixed this in my second draft, but it was an excellent reminder. When... more
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Doing good, feeling good
Category: General
Author: Marnie Piehl
Posted on Wednesday, November 25, 2009
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I spent a day last week with 200 high school students as a part of a chamber-sponsored ethics event. I found some things I expected - cliques still exist, the class clown is the class clown in any setting, kids mature at radically different rates and teenagers still demand honest answers from adults. But I learned or re-learned a few things too.
I rediscovered how little gray exists in the teen world. As I watched my... more
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Fill 'er up with ... something
Category: Public Relations
Author: Marnie Piehl
Posted on Monday, October 19, 2009
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One of the best justifications for our work is a little saying my boss likes: "[beep] fills a vacuum." In other words, if you don't communicate the facts, the space will fill with rumors, scuttlebutt, misinformation, and, depending on the situation, wild speculation. This is true when it comes to public relations, but it's even more of an issue inside a business. Let's say your CEO unexpectedly packs his boxes and walks off the job.... more
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True grassroots excitement at the old ag school
Category: Public Relations
Author: Marnie Piehl
Posted on Tuesday, October 06, 2009
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We spend a lot of time talking brand around Odney. And in my areas of PR and social media, we talk a lot about getting those who care about the brand to relay their passion to their friends and to spread the word at a grassroots level. Few things in life inspire passion and loyalty like your alma mater. There is something about the place that shapes your ambitions (and serves as the setting for... more
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The Naked Company
Category: Public Relations
Author: Marnie Piehl
Posted on Thursday, September 17, 2009
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Windows, scotch tape and PR. They all need to be transparent. Transparency in PR comes down to what your mama always told you: tell the truth. In PR that certainly means being honest in your communications with the public. But it means being honest in your internal communications as well.
Employees create your corporate culture. They live your corporate culture. These days that culture extends far beyond the conference room and the water cooler. It's on... more
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News releases still make news
Category: Public Relations
Author: Marnie Piehl
Posted on Wednesday, July 22, 2009
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While some industry wags will tell you the news release is dead, we disagree and so do journalists. A recent survey of 750 journalists conducted by the media intelligence firm Cision and George Washington University's Graduate School of Political Management found that their top resource, used by 100 percent of the journalists surveyed, was the web. The second source of information was . . . the news release. Ninety percent of the surveyed journalist said... more
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