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Gold Medal Strategy for Marketing to Moms
Category: Branding
Author: Trish Helgeson
Posted on Tuesday, February 23, 2010
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As brands fiercely market themselves as official Olympic sponsors during the ongoing coverage, an AdweekMedia/Harris Poll suggests many consumers will be indifferent. The study, conducted earlier this month before the Games began, asked respondents whether they're more likely or less likely to buy a brand when it's an official Olympic sponsor. A large majority (71 percent) said such sponsorship "makes no difference" to them. Twenty percent said it makes them "somewhat more" likely to buy... more
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I am Legendary. RU?
Category: Branding
Author: Trish Helgeson
Posted on Wednesday, January 06, 2010
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North Dakota Tourism's new creative strategy and campaign "I Am Legendary. RU?" is all that a brand should be and more. Back in 2001 when Odney first developed the brand with ND Tourism, Legendary was intended to be a social brand. We wanted to ensure that the audience envisioned themselves experiencing North Dakota. As a matter of fact, it was a social brand before that language even existed. As the Legendary brand has evolved over... more
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More Fun Than Work
Category: Public Relations
Author: Trish Helgeson
Posted on Tuesday, October 06, 2009
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Last week, one of our consultants was immersed in the lefse, lutefisk and all things Scandinavian as she assisted Touchstone Energy at the Norsk Hostfest in Minot. A big part of her role was to connect statewide media hosts with interviews. She did it beautifully, and, through her Facebook updates, she told us about it as she went along:
Ole Olson from Jamestown is interviewing entertainers and exhibitors at Norsk Hostfest. Next up, Mary Klecker... more
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