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Net Neutrality
Category: General
Author: Michael Pierce
Posted on Tuesday, August 24, 2010
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The internet is blind, and it should stay that way. By that I mean its infrastructure should remain a blind carrier of information packets. The internet has operated under "net neutrality," meaning that all data packets are created equal. Packets from web site A go whizzing down the line right along with packets from web site B. Net neutrality has been a driving force for innovation, as little guys with the best ideas, best products... more
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We're All on Facebook Now
Category: Social Media
Author: Michael Pierce
Posted on Friday, May 14, 2010
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You're now on Facebook, even if you're not on Facebook. The social networking site recently introduced a new feature called "community pages." These pages aren't created by individuals, companies or organizations. They're compiled automatically by Facebook, using information from the site as well as Wikipedia and other sources.
Here's how it works. Let's say you want to find a company on Facebook, so you use the site's search function. The results show an official Facebook... more
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Has Facebook Lost Its Focus?
Category: Social Media
Author: Michael Pierce
Posted on Wednesday, February 10, 2010
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Facebook, from the very beginning, has always been about the user. From its barren yet easy-to-use interface to its unobtrusive ads. Facebook is what I have considered the "killer app" in social media. But has it begun to go astray?
In the past few months we have seen a myriad of changes on everything from Facebook's privacy policy to its layout. Facebook has always been able to take the heat its changes bring, roll with the... more
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Discuss (3 Comments )
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No Time to Tweet?
Category: Interactive
Author: Michael Pierce
Posted on Monday, October 05, 2009
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Keeping up with a variety of social media channels can be time-consuming. One way to streamline your social media strategy is to take advantage of automated processes. For example, news items posted to your website can be "pushed out" to various other online destinations. You enter your news item once, and it automatically appears across multiple channels.
For some channels, such as Twitter, you'll want to edit the latest news to fit the format, in... more
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Don't put your eggs (or your messages) all in one basket
Category: Social Media
Author: Michael Pierce
Posted on Monday, August 10, 2009
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This week saw hackers attack two of the social networks most used and most admired - Twitter and Facebook -- causing issues for users worldwide. While I don't condone hacking, the perpetrators did us a favor. They reminded us that you cannot rely on one communications channel (no matter how hot) to get your message out. You will have much better results if you use multiple communications channels to get your message to... more
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Contest Sites Keep the Focus
Category: Interactive
Author: Michael Pierce
Posted on Wednesday, July 15, 2009
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| Grab em by the Sack promotion for the National Sunflower Association. |
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If you're planning a big contest or promotion, you should use that to drive traffic to your website, right? Not necessarily. A better strategy might be to create a separate site dedicated to your contest. It's all about the focus.
We've developed separate sites for contests and promotions for the National Sunflower Association, SRT Communications, and I. Keating Furniture World. The contest sites were focused on specific target audiences and invited participation... more
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