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Interning at Odney
Category: General
Author: Matt Marino
Posted on Wednesday, September 01, 2010
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Working as an intern at Odney this summer has been a great experience for me. I had an excellent group of talented people to work with, frequent opportunities to interact with clients, and have increased my interest in marketing as a career. Odney was the first, and very important, step for me as I gained work experience and knowledge related to my career goals. As of now I plan to finish schooling, get more practice... more
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Net Neutrality
Category: General
Author: Michael Pierce
Posted on Tuesday, August 24, 2010
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The internet is blind, and it should stay that way. By that I mean its infrastructure should remain a blind carrier of information packets. The internet has operated under "net neutrality," meaning that all data packets are created equal. Packets from web site A go whizzing down the line right along with packets from web site B. Net neutrality has been a driving force for innovation, as little guys with the best ideas, best products... more
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How We Got Here
Category: General
Author: Karen Kallestad
Posted on Tuesday, August 10, 2010
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A recent Ad Age story featured advertising professionals talking about how they got they got their start in the industry. So that got some of us thinking -- how did we get our start? Whether you're a newbie or a veteran, what brought you to this business in general and Odney in particular?... more
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Discuss (1 Comment )
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My top 7
Category: General
Author: Marnie Piehl
Posted on Thursday, July 15, 2010
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The question was recently posed around the shop: What are your top resources for information and inspiration? Mine follow.
1. Ragan.com and several of their great e-newsletters: They ably gather and disseminate the best of all PR, social media, internal and external communications.
2. Google: For when I need to KNOW.
3. Snopes.com: Helpful for unwelcome viral email forwards and general edification.
4. Facebook: To make things... more
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Discuss (1 Comment )
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Why are we top 10?
Category: General
Author: Karen Kallestad
Posted on Tuesday, June 29, 2010
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For the past three years, we've been chosen as one of the top ten places for young professionals to work. What's your definition of a good workplace?
From a professional standpoint, I love the fact that we're always looking ahead to the next thing. Not mindlessly jumping on bandwagons just because it's the latest trend, but thinking about how we can use new technologies, techniques and opportunities in meaningful ways. We keep trying new ideas... more
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Discuss (1 Comment )
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Affect Behavior with the right message
Category: General
Author: Paul Kadrmas
Posted on Monday, March 08, 2010
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I just read about a study showing that advertising to prevent risky behaviors (smoking, teen drinking, etc.) can backfire. This is a subject we deal with often at Odney. It's important to note that advertising works, provided that we get the message right.
The study confirms what we have long known. Guilt and shame advertising doesn't often work. Neither does being graphic about the horrid result, like the black lungs pictures we were shown... more
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Discuss (2 Comments )
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Locker Talk: Odney Making a Difference
Category: General
Author: Paul Kadrmas
Posted on Thursday, December 17, 2009
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I just got a quick, but profound, refresher lesson in why our work is important. It affects a lot of people.
Not that I try to eavesdrop, but I overheard a conversation at the gym yesterday. Guys talk loudly in the locker room. They just do. I'm just saying.
Anyway, two men were talking about what so-and-so is doing, where this guy's son or that guy's daughter is working, and who had to come to Bismarck to... more
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Doing good, feeling good
Category: General
Author: Marnie Piehl
Posted on Wednesday, November 25, 2009
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I spent a day last week with 200 high school students as a part of a chamber-sponsored ethics event. I found some things I expected - cliques still exist, the class clown is the class clown in any setting, kids mature at radically different rates and teenagers still demand honest answers from adults. But I learned or re-learned a few things too.
I rediscovered how little gray exists in the teen world. As I watched my... more
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Search Engines Top Yellow Pages
Category: General
Author: Karen Kallestad
Posted on Monday, June 15, 2009
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Looking for a local business? Chances are you're letting your fingers do the walking - on your keyboard. A recent study from comScore and TMP Directional Marketing shows that, for the first time, search engines topped printed Yellow Pages or White Pages among customers looking for local businesses. Preferred sources among the survey respondents:
1. Search engines: 31%
2. Print Yellow Pages or White Pages: 30%
3. Yellow Pages websites 19%
4. Local search websites: 11%
Last year's statistics... more
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