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Eight tips for using social media
Category: Social Media
Author: Meghann Theurer
Posted on Wednesday, July 21, 2010
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If you don't use it now, you'll be using it soon. So you might as well use it effectively. Keep these tips in mind when working with social media:
1.Timing is everything. People want the most relevant information and they want it now. Be the first to get that information to your followers and you'll be seen as an industry leader.
2.Be honest. The web is rife with rumors, innuendo and flat-out lies. If you... more
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Discuss (1 Comment )
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Killing Kin
Category: Social Media
Author: Karen Kallestad
Posted on Thursday, July 01, 2010
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The Microsoft/Apple comparisons are inevitable - Kin is to iPhone as Zune is to iPod. What killed the Microsoft Kin? Maybe it was pricing, maybe it was a poor product, or maybe the market is just saturated. But their marketing didn't help.
Kin was rolled out with an ad campaign featuring "Rosa," a Kin user of course, going around the country meeting the people in her online social network. The ads ranged from dull to... more
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We're All on Facebook Now
Category: Social Media
Author: Michael Pierce
Posted on Friday, May 14, 2010
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You're now on Facebook, even if you're not on Facebook. The social networking site recently introduced a new feature called "community pages." These pages aren't created by individuals, companies or organizations. They're compiled automatically by Facebook, using information from the site as well as Wikipedia and other sources.
Here's how it works. Let's say you want to find a company on Facebook, so you use the site's search function. The results show an official Facebook... more
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Has Facebook Lost Its Focus?
Category: Social Media
Author: Michael Pierce
Posted on Wednesday, February 10, 2010
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Facebook, from the very beginning, has always been about the user. From its barren yet easy-to-use interface to its unobtrusive ads. Facebook is what I have considered the "killer app" in social media. But has it begun to go astray?
In the past few months we have seen a myriad of changes on everything from Facebook's privacy policy to its layout. Facebook has always been able to take the heat its changes bring, roll with the... more
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Discuss (3 Comments )
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Changing diapers
Category: Social Media
Author: Karen Kallestad
Posted on Monday, January 18, 2010
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Changing diapers can be tricky. Just ask Procter & Gamble. P & G recently rolled out its new, improved line of Pampers Cruisers. The new diapers are thinner, more absorbent, and no longer have a mesh liner. Because the new version was initially available in only a few markets, the marketing campaign was put on hold until the nationwide rollout. The packaging was identical to the old version, which meant that parents had no way... more
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Put Your Best Facebook Forward
Category: Social Media
Author: Karen Kallestad
Posted on Thursday, August 20, 2009
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Oh, those hilarious photos of you on Facebook. You know, the ones taken after you'd had a few too many tequila shooters. Your friends think they're so funny. The human resources director who just interviewed you for your dream job might find them not so much funny as . . . informative.
A recent CareerBuilder survey found that 45 percent of employers are now using social networking sites to research potential hires. That's up from 22... more
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Go Ahead and Tweet
Category: Social Media
Author: Karen Kallestad
Posted on Monday, August 10, 2009
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Take a break and Tweet a little. Friend someone on Facebook. Update your blog. A recent Australian study showed that "workplace internet leisure browsing," or what your boss may refer to as "goofing off," actually increases productivity.
In a study of 300 workers, 70 percent of those who used the internet at work engaged in leisure browsing. The most popular online leisure activities were searching for product information, reading news, playing games and watching YouTube... more
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Don't put your eggs (or your messages) all in one basket
Category: Social Media
Author: Michael Pierce
Posted on Monday, August 10, 2009
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This week saw hackers attack two of the social networks most used and most admired - Twitter and Facebook -- causing issues for users worldwide. While I don't condone hacking, the perpetrators did us a favor. They reminded us that you cannot rely on one communications channel (no matter how hot) to get your message out. You will have much better results if you use multiple communications channels to get your message to... more
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Twitter vs. Google?
Category: Social Media
Author: Karen Kallestad
Posted on Monday, June 15, 2009
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Could Twitter someday top Google in driving web traffic? Venture capitalist Fred Wilson thinks it's a possibility. Speaking at the recent 140 Characters conference, Wilson noted that he's seeing a change in the referring sources for online traffic. While Google is still by far the biggest referring source, Twitter and Facebook are rapidly increasing. In the past, people shared links through e-mail. These days they're more likely to share through social media, which propagates the... more
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Web To Go
Category: Social Media
Author: Karen Kallestad
Posted on Monday, June 01, 2009
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Is your website mobile? Many of its users are. As more users take the internet with them on web-enabled cell phones and other devices, website owners need to adapt to new ways people are accessing information online.
Website owners often make the mistake of thinking of mobile as just another way for people to access their regular website. The mobile environment and the mobile user's needs are different. It's not just a smaller screen. A... more
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