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Gateway to Science
This non-profit interactive gallery offers exhibits, experiments and events that give kids hands-on experience with science in a fun-filled environment. We've been working with this client on developing a brand and raising awareness of all the facility has to offer. We developed a colorful, attention-getting, whimsical look that expresses the lively, fun educational atmosphere, and we are bringing a brand-building consistency to all their promotional efforts.
We developed a website for Gateway to Science that expresses what the facility is all about in a colorful, kid-friendly design. The website recently opened up a new source of funding for Gateway to Science. "There are several national foundations for which ‘unsolicited proposals' are not welcome, but grant seekers must be invited to apply," says the facility's executive director, Beth Demke. "I've often wondered how an organization gets such an invitation and recently found out. I received a letter from a nationally recognized foundation stating that they were researching science education organizations and found our name. After visiting our website, they determined that many of our programs and activities are exactly the type of thing they fund. We have been invited to submit a proposal. This is something that never happened with our old website, so kudos to the wonderful iNet team who worked on our project!"
Following proposal submission, a representative from the American Honda Foundation visited Gateway to Science, and the facility subsequently received a grant for $56,000. As Ms. Demke stated, "I attribute our success in obtaining that funding completely to the website."
We continue to work with Gateway to Science with the goal of increasing awareness, increasing membership, and developing a strong, compelling brand. We've incorporated the website's fun, playful look and positive, hands-on science message into a television ad produced in "donut" format, allowing them to insert messages about specific events and activities into the center of the ad. We're currently working on development of two brochures: one aimed at increasing visitation/membership, and one aimed at increasing donations. We work with the facility's personnel to enable them to take an active role in moving forward with a branding campaign to carry a consistent look, feel and messaging throughout all their promotional efforts, including television, radio, print and online.
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