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Taco John's International
We have been working with this client for nearly twenty years. TJI initially asked us to help them develop effective media strategies for the restaurants the corporation owned and operated in cities in two states. Through better planning, negotiating and rating analysis using our considerable research sources, we were able to increase reach and frequency by 13 to 20 percent without spending any additional money. When we added another market to our TJI portfolio, we redirected the available budget into media that would achieve sufficient repetition. In the first year, sales for this market jumped over 30 percent. The following year saw additional growth with a 10 percent increase in sales.
Our annual budgets for media and other services for Taco John's have tripled from 2001 to 2008. Our TJI portfolio now includes placing media for corporate stores, two cooperative media buying groups, and 16 local markets in 6 states. We also provide them with some creative and public relations services. We are continuing to build on our success for this client through a carefully calculated media strategy that makes the most of every dollar in every market.
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